2024 Lok Sabha polls: The Bhartiya Janata Party (BJP) has decided to focus on the 144 'weak' Lok Sabha seats where its candidates lost to their nearest rivals in 2019 Lok Sabha elections. As per the strategy, top leaders and Union Ministers from the party will visit these 144 parliamentary constituencies across the country and interact with party workers and beneficiaries of various welfare schemes.
A peek into gameplan of the world's largest political party
- Outreach activities, including spreading awareness about the achievements of the Modi government, interactions with beneficiaries of various schemes, and partaking in lunch at homes of local influencers have been planned.
- Party will collect extensive information about these 'weak' LS seats and assembly seats falling under them to prepare data on caste, and issues among other things.
- Party booths will be strengthened in these parliamentary seats.
- Three levels of leaders will work on these seats for the next 2 years till the elections.
- Organisational in-charge will spend one night every 15 days in each seat.
- There will be special media in charge of each Lok Sabha seat.
- More public contact programmes will be launched.
- BJP members will focus on reaching out to the beneficiaries of various schemes of the Modi government, including Ujjwala Yojana, Swachh Bharat Mission and Jan Dhan Yojana.
- Frontal organisations and cells of the party will also reach out to different sections of society, including women, farmers, minorities and youth.
- Union ministers to upload selfies with beneficiaries of central government programmes.
Union minister Smriti Irani, who defeated former Congress president and three-term Amethi MP Rahul Gandhi in the last Lok Sabha elections, spent considerable amount of time in Amethi working for the pople on the ground. She took it as a cue that the people in Amethi needed help after she got as runner up candidate in 2014.
Irani stayed and was in touch with people of the constituency for five years despite there was no guarantee that she would get the ticket again in 2019.
The BJP won 303 seats in 2019, 21 seats more than what it had bagged in the 2014 general elections when the people overwhelmingly voted in favour of Modi to help his party secure a clear majority in the 543-member Lok Sabha, the first such by any political party in the last 30 years. That 2014 win also ended the coalition politics and bolstered the BJP to take forward its historically reflected nationalist positions.