May 30, 2026
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  4. Apple apologizes for iPad Pro Ad: What went wrong with 'Crush' advertisement for the iPad Pro
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Apple apologizes for iPad Pro Ad: What went wrong with 'Crush' advertisement for the iPad Pro

Apple's latest ad for the updated iPad Pro, named "Crush," sparked controversy rather than excitement. The commercial depicted a hydraulic press crushing various creative objects like musical instruments and paint cans, leading to widespread criticism.

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