Bollywood actors Bipasha Basu, Shilpa Shetty and Sherlyn Chopra have become fitness gurus, says a media report. Sherlyn has started giving ‘Hot Yoga' tips, when Bipasha and Shilpa have come out with their own fitness DVDs.
Sherlyn has discovered a new style of working out called the 'hot yoga'. She is mixing gymming, weight training, functional training, yoga and elements out of martial art forms. She says her fitness DVD's USP is the visual appeal.
"I have been inspired by Jane Fonda to take the plunge into starting my business venture. But while researching about the industry I found that most exercise DVDs are very boring to watch. So, I planned to bring a great visual appeal by flaunting my body for my fans. Exercising thus becomes more fun but I have not compromised on fitness etiquettes as it's designed to be compared to the best workout regimes of the world," Sherlyn adds.
Apart from having fabulous bodies, these three bombshells have also turned fitness entrepreneurs. They feel that fitness in India has emerged as a key market to invest their money in.
Shilpa, who has launched a yoga DVD, says, "It is a fast-paced lifestyle that we are leading and most of us don't have the time regularly to hit the gym. In India, fitness for many did not really come as a priority but now things are changing and people are getting conscious about their health and how to cut down on fat and calories. Though fitness DVDs are available in the market, they are mostly by international faces. As an Indian, I'd prefer to see an Indian telling me what to do because of our body type and connection for the place we hail from. I practice yoga because it's one of the most natural ways to stay fit. So, I thought why not preach what I practice."
Even Bipasha has launched her fitness DVD and she wants to show that workouts can be done stylishly too. "When I looked up for DVDs available in the market, I found it was too complex and rigorous for an amateur. So, I'm advocating simplicity through my venture and trying to break the common perception that gym clothes need to be boring. Gym is where you are flaunting your body and I feel one should be stylish all the time. I'm designing a new youthful and colourful line that is just meant for gym wear," she says.