2017 didn't yield expected results for Bollywood Baadshah Shah Rukh Khan. His first release, Raees received mixed response while his next ambitious collaboration with Imtiaz Ali, Jab Harry Met Sejal tanked at box office. The movie went on to collect mere Rs 62.33 crore, leading to huge losses to distributors. Now, the actor had decided to refund distributors for the losses incurred by them. Even though, he was legally not bound to compensate, SRK has refunded 30% to certain distributors, claims a report in Bollywood Hungama.
Shah Rukh has already refunded 15% to NH Studioz and 30% to other distributors. Shah Rukh's team separately studied the case of each distributor. NH Studioz acquired all India rights of the film for Rs 80 crore as collection was expected to be at least Rs 100 crore. On a related note, just a month before Jab Harry Met Sejal release, distributors suffered a huge loss in another big budget movie, Tubelight. Hence, no one was willing give fancy prices for Imtiaz Ali's romantic drama. Salman refunded distributors after Kabir Khan's flick failed at box-office. This made distributors to ask Shah Rukh to follow Salman's footsteps and compensate the losses. Shah Rukh earned good profit from the satellite, music and digital rights, etc.
However, this is not the first time, SRK has decided to compensate distributors. Earlier, he refunded money for his 2015 film Dilwale, the amount of which was up to Rs 25 crore. Even in 2001, he did the same thing for Asoka. Due to Asoka's debacle, SRK's next release Chalte Chalte was sold at lesser price. The superstar also compensated for his 2005 film Paheli.