New Delhi, Sep 20: HCL has launched its first HCL Ultrasmart ME ultrabook - the Ultrasmart ME Series 3074 - in the Indian market. Powered by a third generation Intel Core i3 processor, the ultrabook has a 14-inch WXGA LED backlit display with a resolution of 1366x768 pixels. It is priced at Rs 51,990 onwards.
Betting big on the ultrabook segment, HCL said it will launch three new devices in the next three months to cash in on their burgeoning demand.
"Though ultrabooks are a niche category now, but the numbers are witnessing significant growth. We expect that from about one per cent share of the notebook sales, ultrabooks will grow to contribute about 10 per cent in the next six months," HCL Infosystems Vice President and Head Consumer Computing Princy Bhatnagar said.
HCL will launch three devices in the ultrabook category in the next three months, he added.
Ultrabook is a higher-end type of notebook (laptop) as defined by Intel. They are designed to feature reduced size and weight, without compromising on performance and battery life. These use low-power Intel processors with integrated graphics and unibody chassis.
Companies like Acer, Asus, HP, Samsung and Toshiba have already introduced their ultrabooks in the Indian market.
HCL today unveiled its first ultrabook 'Ultrasmart ME Series 3074' here today, priced Rs 51,990 onwards. It will be available in retail stores from next week onwards, while the other two will be launched in the next two months.
The Series 3074 powered by the third generation of Intel Core i3 processors are sleek (less than 18mm with metal casing) and come with a 39-month warranty. It has 4 GB RAM (upgradeable to 8 GB), internal hard disk storage - 32 GB, 1.3 MP VGA camera, bluetooth and integrated Wi-fi capabilities.
It weighs only 1.7 kg, has 3 USB ports and 1 HDMI Port. The ultrabook sports a 2x2W advanced sound system and a built-in multi-gesture touchpad.
The company has also launched a new marketing campaign focussed on print and digital media for the ultrabooks, featuring brand ambassador Nargis Fakhri.
Bhatnagar, however, declined to comment on the marketing budget.
Specifications:
14-inch WXGA HD LED Backlit display resolution 1366x768
Available with Windows 7 Home Basic/Premium and Professional for enterprises
Intel 3rd Generation Core i3 processors, super-responsive auto-resume in less than 5 seconds
Intel HD 4000 graphics, memory 4 GB DDR3 RAM (upgradeable to 8 GB DDR3)i
Internal hard disk storage - 32 GB SSD plus 500GB 7200RPM HDD
Wi-fi, Bluetooth 4.0
USB 3.0/ 2.0 connectivity,HDMI, 4-in-one card reader
1.3 MP VGA camera
