"I see India as a multi-talented nation and having the capability of going high up on the design map of the world," said Bohra, who is based in Mumbai.
Recently, she launched Design Shelf, a nationwide initiative providing young designers an opportunity to step out and showcase their product designs.
The best three designs will be showcased at her the Chromakey - A Design Store in Mumbai, and one of the three designers will stand a chance to win an annual contract to work with Bohra to create products, which will become a part of the brand's existing portfolio.
Design Shelf is poised to become a quarterly property of the brand. The idea is "to bring out the creative side in you," Bohra said.
