"It's a very different kind of fitness experience and so not many people know about it," he said, adding that "word of mouth publicity" is essential for the brand of fitness he propagates.
Shivoham, who himself is well-built, believes fitness is a very relative term in India.
"Fitness is practised definitely way higher in other parts of the world. India is definitely getting aware of it, but it will take time," he said.
