What your friends are ordering: Are your friends getting the fries or the salad? It could have an impact on what you choose to order, according to a study presented at the annual meeting of the Agricultural and Applied Economic Association.
Researchers found that peer pressure did seem to have an effect on what people ordered at a restaurant. "We want to fit in with the people we're dining with," said study researcher Brenna Ellison, Ph.D., a food economist at the University of Illinois.
