It's a safe bet that such a promotional plan would aim to reach young, creative types like those who took over the stage, bohemian flash mob style, during its unveiling. A group led by the Canadian band "Walk Off the Earth" serenaded the crowd with a version of their song, "Gang of Rhythm," the video for which shows them banging - rhythmically - on a VW Beetle. They accompanied themselves with a collection of instruments that included a guitar, ukulele, xylophone and a Middle Eastern drum called a darbuka.
