His colleague Arun Jaitley also sought to woo the Muslims, saying BJP does not treat minorities as "instruments of political power" but treated them as equals.
"An organised campaign has gone on for several years to create a fear factor amongst the minorities about the BJP," he said, adding the party has "no prejudice" against them and appealed them to shun vote bank politics.
He said Muslims should support BJP to help make India a "riot-free country where all citizens including minorities are guaranteed security and treated as co-equals with no discrimination".
The BJP chief said the Indian Constitution does not provide for reservation on religious lines. "Anyone who is poor should be given reservation, be it Muslims, Christians ..., and not on religious basis. Why divide people on the basis of religion. There should be equality."
The party plans to convene at least one thousand such conferences to woo the Muslims and allay their "misconceptions".