The diversity and numerous attractions and activities that can be pursued here have made travel and tour operator MakeMyTrip to focus on attracting young clients with customized tour options for the region.
"Ladakh has grown in popularity over the last few years as an adventure destination for Indian families," said Mohit Gupta, chief business officer- holidays, MakeMyTrip.
"We are aiming to reach out and target different segments of travellers with our customized offerings for young people who want to do their own bike-hires and just need accommodation and flights, group bookings for women travellers, families who want recreational facilities for their kids and smaller groups looking for private vehicles."
The growing tourist traffic has made airlines add more flights and capacity.
"We have added four flights per week to Leh, from our original schedule of three flights per week, this summer season," a senior Air India official told IANS in New Delhi. "It is not only us, others are also set to increase their frequencies once the season sets in from mid-May."
