The survey brings out the factor that 'word of mouth' is the most effective tool in attracting women to the brand.
"Being in the food business, we have experienced that a large number of our food orders have been coming in from women customers," said Shachin Bharadwaj, CEO & founder, Tasty Khana.
Today 70 percent of women prefer placing an online food order over phone calling and are more brand loyal, to ensure the quality of food for themselves and their families.
"Besides, in a country like India where food is prepared with love and care by the woman of each family, it was important for us to know the change in behaviour of these women in terms of food choices and preferences. Thus, we felt a need to conduct a survey on our female customers and get a deeper insight," said Bharadwaj.
