Modi spearheaded the BJP challenge and criss-crossed the country addressing nearly 6,000 meetings, mixing traditional methods of holding rallies with innovative use of technology, ‘chai par charcha' meetings and 3D video campaign.
The Nehru-Gandhi family made a vigorous push for votes with Rahul, his mother and Congress President Sonia Gandhi, and his sister Priyanka Gandhi leading the party challenge.
Sonia and Rahul are contesting from the family pocketborough in Rae Bareli and Amethi in UP where the Congress Vice President is pitted against BJP's actor-turned-politician Smriti Irani and AAP's youth leader Kumar Vishwas.
