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Inhabitants of a luxury project do not expect to have to install ugly security grilles over their front doors and windows. They expect to have the assurance that their families and property are safe in all respects. A genuine luxury project has uncompromising human security as well as electronic surveillance and safety measures firmly in place.
As is evident, it takes more than a mere word like 'luxury' to place a project head and shoulders above the rest - and thereby make it a worthwhile investment option. While one cannot stop developers from misusing the luxury tag, it is certainly possible to understand what true luxury - even in the Indian context - really is.
(Om Ahuja is the CEO - Residential Services at Jones Lang LaSalle India)