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Amazon adds ‘Sassy’ personality to Alexa+: AI assistant now offers adults-only style

Technology | Mar 13, 2026, 11:29 AM IST

Amazon has introduced a new “Sassy” personality mode for its AI assistant Alexa+, designed for adult users. The feature adds witty and humorous responses that may include mild explicit language, while still avoiding NSFW content or harmful topics.

How to make the most of your Alexa device? 7 Smart uses for your everyday chores

Technology | Oct 23, 2025, 05:07 PM IST

Your Alexa device is more than just a voice assistant and to know hoe to optimkise it completely, here we bring an article to help youin your daily life. From controlling home appliances to managing reminders and entertainment, Alexa can turn your home into a smart, connected space.

Alexa is listening to you! 7 Best ways to stay safe while using Amazon Echo devices

Technology | Jun 19, 2025, 08:59 PM IST

Amazon Alexa is a powerful voice assistant, but it also raises valid privacy concerns. If you’re worried about Alexa listening to your conversations or storing voice recordings, you’re not alone.

Alexa+ Voice Assistant hits 1 million testers: Here’s what they love and hate

Technology | Jun 11, 2025, 10:49 PM IST

As early adopters gain access on select Echo devices, their feedback highlights both promising upgrades and divisive features — especially the new human-like voice. While some users enjoy more natural conversations, others find the voice off-putting or inconsistent.

Amazon Alexa+ unveiled: Smarter next-gen AI assistant, more personalized and free for Prime users

Technology | Feb 28, 2025, 03:45 PM IST

With enhanced AI, better personalization, and expanded capabilities, Alexa+ is set to redefine smart assistance. Amazon aims to make Alexa+ an essential tool for home management, productivity, and daily life—and Prime members get to enjoy it for free.

Amazon launches AI-powered Alexa: Free for Prime members, USD 19.99 for others

Technology | Feb 27, 2025, 11:27 AM IST

Amazon's AI-powered Alexa is now smarter and more interactive, offering features like grocery ordering, event planning, and personalized recommendations. The Plus version enhances capabilities further, including image analysis and travel itinerary creation.

'Hey Disney!' voice assistant now accessible on US Echo devices

Technology | Jun 16, 2023, 01:06 PM IST

Upon completion of the purchase and activation process, users can initiate the Disney Magical Companion experience by saying "Hey Disney, start the magic" to Alexa, unveiling the integration between the two.

Amazon UK trains Alexa to offer advice on periods: Know more

Technology | May 29, 2023, 07:56 PM IST

To develop the new experience, Amazon worked with period poverty charity Freedom4Girls, utilising its research guides to teach Alexa the key information around the subject, including key information about period poverty and where lower-income families can have access to period products in the UK.

Tech employees earning up to $1 million per year got laid off: Know-why?

Technology | Jan 23, 2023, 02:08 PM IST

Google Cloud has laid off people in strategy, recruiting, and go-to-market teams. Microsoft has also shut down AltspaceVR virtual reality-based social platform it acquired in 2017. Amazon will also shut down its charity donation programme "AmazonSmile".

Apple takes on Google, Alexa with new smart home devices

Technology | Jan 20, 2023, 11:50 AM IST

Apple is reportedly developing a low-end iPad-like tablet and an updated Apple TV to expand its presence in the smart home market. The move is seen as a challenge to the dominance of Google and Amazon. These new products are expected to launch in the next year or later.

Say 'Alexa, start live cricket commentary' to your smart device

Technology | Oct 27, 2022, 04:49 PM IST

Amazon has announced a new update where people can ask Alexa to play live commentary from the T20 World Cup 2022. Users will have to say "Alexa, start live cricket commentary," to tune in and the commentary will play on the device accordingly.

Amazon Great Indian Festival launches Dussehra Shopping Store: Know all the offers

Technology | Sep 28, 2022, 06:42 PM IST

Amazon Great Indian Festival has introduced a Dussehra Shopping Store on the platform to offer a wide range of specially curated products ranging from Alexa-enabled devices to large appliances, smartphones, electronics, home décor, accessories, and much more.

6-year-old girl forced to change her name ‘Alexa’ after shocking incident at school

Trending | Sep 01, 2022, 06:52 PM IST

A 6-year-old girl from Germany was forced to change her name ‘Alexa’ after she was bullied by her classmates at her school. Her parents couldn't see her pain and decided to officially change her name. Here's what they did.

Amazon Update: Developers can now create Alexa routines for users- Know more

Technology | Jul 21, 2022, 06:51 PM IST

Amazon Update: Alexa Connect Kit SDK for Matter is a new software package that brings the benefits of ACK's managed services to Matter devices, including cloud connectivity and over-the-air (OTA) updates for device lifecycle management, logs, and metrics.

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