Samsung Electronics has officially launched the Galaxy S26 series at the Galaxy Unpacked event, which took place in San Francisco. The new lineup includes three new lineups- Galaxy S26, Galaxy S26 Plus and Galaxy S26 Ultra. Pre-orders for the same series have already started, and the official sale will start from March 11. The biggest talking points this year are higher prices, upgraded Galaxy AI agents and the return of Exynos chipsets in select markets.
Samsung Galaxy S26 series officially unveiled
Samsung Galaxy S26: Specs, variants and price
The Samsung Galaxy S26 remains the entry model in the flagship lineup but comes at a higher starting price this year.
Variants and pricing
- 12GB + 256GB: USD 899.99 (approx Rs 74,700)
- 12GB + 512GB: $1,099.99 (approx Rs 91,300)
Notably, Samsung has removed the 128GB variant, increasing the entry cost compared to the previous generation.
Key highlights:
- 12GB RAM standard
- Advanced Galaxy AI features
- Exynos chipset in select markets
- Refined design and improved thermal performance
Galaxy S26: What’s new, and how much does it cost?
The Galaxy S26 is still the entry point for the flagship lineup, but the price has gone up- reason being the AI advancement in the device. Here is a detailed price breakup for the devices:
Variants and prices: Galaxy S26
- 12GB RAM and 256GB storage: USD 899.99 (about Rs 74,700)
- 12GB RAM and 512GB storage: USD 1,099.99 (about Rs 91,300)
Samsung has reportedly dropped the 128GB version from Galaxy S26, which is the reason for the higher cost of the base model, which is 12GB RAM and 256GB storage.
And the stand out feature for the newly unleashed Galaxy S26 are:
- 12GB RAM is now standard
- Upgraded Galaxy AI features
- Exynos chipset in select markets
- Sleeker design and better cooling
Galaxy S26 Plus: Bigger and better
The S26 Plus sits right between the base and Ultra models- that offers bigger display and batter battery.
Variants and prices: Galaxy S26 Plus
- 12GB RAM and 256GB storage: USD 1,099.99 (about Rs 91,300)
- 12GB RAM and 512GB storage: USD 1,299.99 (about Rs 1,07,900)
This new Plus model is USD 100 higher than last year’s model.
Here are the highlighting feature of the Galaxy S26 Plus:
- Larger display than the regular S26
- Better Galaxy AI integration
- Premium build
- More efficient performance
Galaxy S26 Ultra: The premium
If you want the best camera phone, then the Galaxy S26 Ultra is it. This model packs the most powerful hardware and the latest Galaxy AI.
Variants and prices: Galaxy S26 Ultra
- 12GB RAM and 256GB storage: USD 1,299.99 (about Rs 1,07,900)
- 12GB RAM and 512GB storage: USD 1,499.99 (about Rs 1,24,500)
- 16GB RAM and 1TB storage: USD 1,799.99 (about Rs 1,49,400)
What makes the new Galaxy S26 Ultra the most premium device from the series?
- It comes with Advanced Galaxy AI agents
- It is powered by a top-end processor (Snapdragon almost everywhere, Exynos in some places)
- It supports best-in-class display tech
- It features the best upgraded camera system
- Serious performance and cooling – perfect for multitasking
