Ahead of this year's International Indian Film Academy Awards (IIFA), Twitter has launched a special emoji for fans. Bollywood fans in India and across the globe can post about the awards by tweeting the specially designed emoji curated by the micro-blogging site.
The special emoji appears next to the hashtag in the Tweet, and is designed based on the iconic IIFA award. "People come to Twitter to see what's happening in the entertainment world, from the best of films to award shows. The IIFA awards is a much awaited event of the year amongst the film fraternity and Bollywood fans.
"Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale," Keya Madhvani, Head - Entertainment Partnerships, Twitter India, said in a statement.
The three-day gala is being held in Bangkok, Thailand this year. The main awards night will be held on Sunday.
(With PTI Inputs)