Sandow was the muscle superstar of his age; he developed some of the first bodybuilding equipment as well as also being responsible for the first ever bodybuilding magazine. Originally called Physical Culture but later the name changed to Sandow's Magazine of Physical Culture.
Early accounts of his performances suggest that he was capable of stirring up an erotic frenzy akin to the impact of the Beatles on their female audiences three quarters of a century later. When Sandow appeared on stage, noted an 1890 newspaper account, ‘semi delirium seized the delighted dames and damsels.
