London: Socialite Kim Kardashian was photographed celebrating national cleavage day to the full in a daring low-cut dress.
Kardashian, 30, wore a sheer low-cut dress and showed off her curves as she arrived at the 2011 Victoria's Secret sWIM collection pink carpet event at Club L in Hollywood.
Her designer dress was fitted at the top to accentuate her cleavage, while the full skirt at the bottom showed off her toned legs.
She accessorised her daring look with some nude platform stilettos and a gold clutch bag and wore her hair free-flowing and painted her fingernails with scarlett red.
National cleavage day is an annual celebration in South Africa and the UK held in either March or April and sponsored by the bra maker, Wonderbra.
Samantha Paterson, brand manager for Wonderbra, said national cleavage day was started "to symbolise women's independence and power in all facets of life, from their careers to their relationships to their own destiny".
"It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men," the Daily Mail quoted Paterson as saying.
"It gives men a legitimate reason to stare at boobs," she added.