Los Angeles, Nov 20: Even though you don't hear Andrew Roachford on the radio all the time, that doesn't mean he's not busy.
For the British artist everything revolves around music, “Music is kind of like 24/7 for me you know. But it's been a while since I've put out an album and I think when you don't put stuff out and you're not on the radio people do wonder which is normal. So since the last couple of years I've just been working on my album and also I did an album with Mike and the Mechanics.”
Made famous in the late 1980s by his pop-rock hit “Cuddly Toy” and “Family Man,” the 46-year old singer-songwriter admits that music has taken him to unexpected places over the years.
Some of the unlikeliest places where his voice can be found have been various dance tracks and remixes. Generally people submit their work or request through his office, he listens to the song and mostly approves it.
He explains it's good for him from a creative, but also from a commercial point of view to lend his voice to genres of music he doesn't actively participate in, “because it brings me to a whole different audience, and sometimes it's actually like ‘Oh, I would have never thought of that angle.'
But he is especially proud of those works that resonated with fans in their moments of need or despair.
“Someone said ‘Oh you know, my son was really ill in hospital and it helped you know, he listened to you every day and I did too and it helped lift our spirits,'” Roachford said. “And you think ‘That's kind of it really.My work here is done.' No, it just feels a bit like that, it feels like ‘wow,' I mean I didn't think it would when I wrote the songs, I didn't think, cause you don't know how people will take on the music but that means a lot to me.”
Launched on 3 October 2011, the singer's latest album “Addictive” has as its core theme relationships.
“I find it quite easy to write song about moments in a relationship and intimate,” Roachford explains. “There are the times when your emotions and your feelings are sort of heightened and stuff and so it just comes out, it's like automatic writing.”
Andrew Roachford is currently on a European tour doing what he does best: “I'm a live performer, that's my niche, that's my thing.”