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Ad Guru Alyque Padamsee passes away at 90

Alyque Padamsee is known as the mastermind behind many iconic Indian ads including Liril and Humara Bajaj.

Written by: India TV Entertainment Desk, New Delhi [ Updated: November 17, 2018 11:39 IST ]

Ad Guru Alyque Padamsee passes away at 90

Popular ad filmmaker and a renowned theatre artist Alyque Padamsee passed away at the age of 90 on Saturday morning. The filmmaker was facing health concerns as per the reports, and had been ailing for some time. Expressing shock and grief over his demise, President of India Ram Nath Kovind tweeted through his official Twitter account. He wrote, ‘Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues.”

Alyque Padamsee was known as a mastermind behind many iconic Indian ads including Lalitaji for Surf, the Liril girl under the waterfall and not to forget, the Humara Bajaj ad.

Talking about theatres, Alyque Padamsee was known for his theatre works including Evita, Jesus Christ Superstar and Tuglaq. He also played the role of Muhammad Ali Jinnah in Richard Attenborough’s Oscar winner Gandhi.

Padamsee was honoured with Padmashri in 2000 by President of India. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.

Fans and close friends are offering their condolences on Twitter. 

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