New Delhi, Jun 12 : The sequel to ‘Bheja Fry' is all set to entertain audiences later this week and actor Kay Kay Menon, who stars as the parallel lead with Vinay Pathak, said the film is better than the original.
Directed by Sagar Ballary, ‘Bheja Fry', released in 2007, was a regarded as a path-breaker of sorts, garnering rave reviews as well as box office returns, which has led to much anticipation about the second installment.
“Bheja Fry 2 is better and will definitely meet people's expectations. The film has been made on a larger scale and the story has been fleshed out well,” Menon told PTI.
The 43-year-old actor plays an industrialist, whose nature is the exact opposite of Bharat Bhushan, played by Pathak in the film.
“If Bheja Fry can be considered a dish, Vinay plays the cook and it is my brain which is on the frying pan. My character is the absolute anti-thesis of that of Bharat Bhushan and is totally irritated by him in the movie,” said Menon.
The actor, who has tried his hand at comedy earlier in ‘Honeymoon Travels Pvt Ltd', is all set to tickle the funny bones with this June 17 release, also starring Minnissha Lamba and Amol Gupte.
Menon shot to fame with the critically acclaimed ‘Hazaron Khwaishen Aisi' and went on to prove his mettle with films like ‘Black Friday', ‘Sarkar' and ‘Gulaal'.
Being majorly a part of content-driven films, the actor rued the fact that marketing has become so important nowadays that quality has become secondary.
“These days marketing and promotional activities have become more important than the film's content, which is sad. After a director has made a film with his conviction, the marketing people come and say, ‘lets put in an item song in the movie, it will sell'.
“A film should be sold based solely on its content and nothing else. I am against the dominance of marketing over quality,” said Menon.
The actor is miffed with the producers of his recent movie ‘Sankat City' for not giving it a proper release.
“'Sankat City' was not neither promoted nor marketed well by the producers. The film was not released widely and had few shows at theatres,” he said.
But Menon is hopeful that the new crop of directors including Anurag Kashyap, Dibakar Banerjee and Anurag Basu will continue to dole out content-driven films and change the dynamics of Hindi cinema.
“These directors are like fresh air in the industry. They are not marketing-contrived and promote their films based on the content. Films like ‘Dev D' and ‘Gulaal' are a welcome break from the mainstream nonsensical ‘tamasha'.”
Menon will also be seen in upcoming thriller ‘Bhindi Bazaar Inc', where he has an extended cameo. He has also begun working on Hriday Shetty's ‘Challis Chaurasi', which he said is a “crime-based humorous film.” PTI