Mumbai: Actress-producer Anushka Sharma has been roped in as the brand ambassador by Lifestyle International Pvt Ltd for brand Code by Lifestyle's womenswear range. She says the brand reflects her comfortable yet trendy style.
"Code by Lifestyle understands the style aspirations of urban Indian women well. I have a personal sense of style which is comfortable and trendy and I feel the philosophy of the brand is similar," the "NH10" actress said in a statement.
Highlighting Code by Lifestyle's vibrant spring summer collection, Anushka shot for the brand campaign that is set to be rolled out this month. Featuring the actress in a stylish avatar, the campaign aims to emphasise the brand's key philosophy, 'Live by your Code'.
"Anushka flawlessly epitomises the Code Woman with her confident persona and individualistic style. We are excited to have her on board as our brand ambassador," said Kabir Lumba, managing director, Lifestyle International Pvt Ltd.
Code by Lifestyle is a contemporary fashion label that features playful chic fashion for the stylish and confident woman of today. A stellar combination of inspirational success and charismatic persona, Anushka Sharma perfectly embodies the ultimate style diva.
"Code by Lifestyle has grown at a phenomenal pace and has materialised as a favoured fashion brand for independent, stylish and contemporary women," Lumba said.