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  5. Too early to analyze 'Ittefaq', says Akshaye Khanna on its slow start

Too early to analyze 'Ittefaq', says Akshaye Khanna on its slow start

Akshaye also favoured the decision of less promotion for the films, as he believes that the audience make up their mind with the first promo.

Edited by: India TV Entertainment Desk, New Delhi [ Updated: November 05, 2017 13:16 IST ]
Akshaye Khanna
Akshaye Khanna

Abhay Chopra directed Ittefaq released this Friday. Despite of positive reviews, the film opened with slow collection. Actor Akshaye Khanna, who was again seen in a cop avata believes it is too early to analyze the film in terms of collection.

"It is too early to analyze the box-office or the film.. it just released yesterday (Friday) but the initial response that I got has been really positive... so we will analyze it later but right now it is extremely positive," he said at the post-release press meet along with co-stars Sonakshi Sinha and Sidharth Malhotra. Ittefaq, the remake of a 1969 hit, was made under three different, leading productions houses - Dharma Productions, Red Chillies Entertainment, and B.R. Studios, but Akshaye said there were no fights for the film. 

"Sometimes there are fights, but in this film, nothing like that happened. Everything just went smoothly. Shahrukh Khan and Karan Johar are good friends, but they have an amazing relationship with BR Studios and everyone is happy," he said. Akshaye also favoured the decision of less promotion for the films, as the audience make up their mind with the first promo. "First audiences watch the promo of the film, they make up their mind whether they want to watch the film or not.

"After that actor of that film can do one interview or do thousands, I don't think it makes much of difference but it definitely creates awareness."And Akshay believes that audience's opinion does not change after watching the promo. "The decision they (audience) take after watching the promo of the film, it doesn't change, this is my opinion," he added.

Akshaye who is receiving rave reviews for his performance in the suspense thriller took a long break from Bollywood before making comeback with Mom and Ittefaq. However, the actor has now assured that he will continue doing films and said that announcement will be made soon.

(With IANS inputs)

 

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