At the 72nd Cannes Film Festival, which will get underway in the French Riviera on Tuesday, an Indian delegation will launch a special poster for the golden jubilee edition of the International Film Festival of India (IFFI), spread awareness about the single window clearance facility in India and push co-production opportunities.
Amit Khare, Secretary, Ministry of Information and Broadcasting, will lead the delegation comprising Cesnor Board Chairman Prasoon Joshi and acclaimed filmmakers Rahul Rawail, Shaji N. Karun and Madhur Bhandarkar, according to a statement by the Press Information Bureau.
The India Pavilion at the gala will showcase Indian cinema across linguistic, cultural and regional diversities, with the aim of forging international partnerships in distribution, production, filming in India, script development, technology, promoting film sales and syndication. It will be set up by the Information Ministry in association with the Federation of Indian Chambers of Commerce and Industry (Ficci).
Khare said: "Initiatives such as co-production and single window clearance would facilitate integration of the Indian filmmakers with production houses worldwide. It would be possible for filmmakers of different countries to come together under bilateral co-production agreements. These arrangements would also forge new markets and wider audiences by making India a hub for shooting world class international movies."
During the festival, the Indian delegation will be interacting with key stakeholders of Cannes as well as other members of the film fraternity. A key focus area this year will be to promote the 50th edition of IFFI, to be held in Goa later this year. A specially designed IFFI poster for the golden jubilee edition will also be released.
The delegation will also popularise steps taken for ease of shooting films in India through the nFilm Facilitation Office (FFO) which facilitates single window clearance for filmmakers, and steps by the Indian government to combat film piracy.
India will also be showcased as a post-production hub to promote collaborations for films with international production houses.
The Cannes Film Festival will be held over May 14-25.