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Uri Effect: After PM Modi and defence minister Nirmala Sitharaman, Amul asks How’s The Josh!

Amul's latest caricature shows Vicky Kaushal holding a butter bread in his hand.

India TV Entertainment Desk India TV Entertainment Desk
New Delhi Published on: January 29, 2019 12:22 IST
Representative News Image
Image Source : TWITTER

Uri Effect: After PM Modi and defence minister Nirmala Sitharaman, Amul asks How’s The Josh! 

It seems like Vicky Kaushal’s war drama film Uri: The Surgical Strike has casted its spell over everyone who have watched it. After Prime Minister Narendra Modi and Defence Minister Nirmala Sitharaman, India’s popular dairy products brand Amul asks How’s The Josh with their famous caricatures. While the film dominates the box office, one dialogue from the Aditya Dhar’s film has captured millions of hearts.

Amul featured this dialogue in its latest caricature on the social media. Using the How’s The Josh line from Uri, Amul tweeted a cartoon with a tagline ‘Makhan Ka Josh’

The dairy brand even asked its customers to raid the fridge. In the caricature, Vicky Kaushal holds a rifle in one hand while holding a butter toast in another.

‘How’s the josh’: Defence minister Nirmala Sitharaman watches Uri in Bengaluru

Vicky Kaushal played the role of an Army man in the film. He retweeted the cartoon on his official Twitter handle. Soon after the caricature was posted, many netizens came up with some more innovative versions of the How’s The Josh tagline.

Uri: The Surgical Strike is based on the real life surgical strikes carried out by Indian Army in 2016 in retaliation to the infamous attack on the army by the Pakistani militants in Uri. The film released on January 11 this year. It has already crossed the Rs 150 crore mark at the box office. Despite many new releases, Uri continues to soar high at the box office.

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