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YouTube introduces new privacy feature to curb deepfakes: Here's how you can use this feature

YouTube is taking steps to combat AI-generated content, such as deepfake videos. Google's video streaming platform has introduced a new privacy request process, allowing users to report any AI-generated content.

Written By: Om Gupta New Delhi Published on: June 22, 2024 11:05 IST
Image Source : FILE YouTube

YouTube is taking steps to address Deepfake content, which refers to AI-generated content that manipulates face or voice. The platform is expanding its user privacy protection mechanism. Users will now have the ability to report any content that uses their face or voice through AI. This is part of the company's enhanced privacy complaint process. Users will be provided with a form to fill out when reporting such content.

YouTube announced in a blog post that it is expanding its privacy request process to AI-generated content. The platform is leveraging AI innovation to enable users to report rumours and Deepfake content. If a user encounters AI-generated content that misuses their face or voice, they can report it using this feature.

“When evaluating these requests, we'll consider a variety of factors before removal, like whether the content is altered or synthetic and could be mistaken for real, whether the person making the request is identifiable, or whether the content is parody or satire when it involves well-known figures,” YouTube said in the blog post. 

This decision comes in light of recent cases of Deepfake content on the platform. YouTube is improving its privacy complaint process to allow users to report any channel. However, this will not result in Community Guidelines strikes. If a YouTuber receives a privacy complaint it will not automatically result in a strike. 

Google's action recognizes the surge in Deepfake cases. This move aims to provide relief to individuals whose faces and voices have been misused in AI-generated content spreading rumours on the platform. Notably, Deepfake videos of Bollywood celebrities such as Sara Tendulkar and Rashmika Mandanna have recently gone viral on social media.

Meanwhile, YouTube will soon introduce a new feature that provides AI-powered live chat summaries for channels that live stream in English and have highly active chat sessions. This new feature will display a special banner at the top of the live chat, summarising key comments and interactions. The purpose of this enhancement is to help viewers keep up with the conversation, especially during busy streams.

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