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Snapchat is testing a new feature for 'Amazon Search'

Snapchat, is testing a new feature called "Visual Search" that will allow users to point their Snapchat camera at the physical product or barcode and press the camera screen to start off.

Edited by: India TV Tech Desk, New Delhi [ Published on: September 25, 2018 19:03 IST ]
Image Source : STATICFLICKR

Snapchat is testing a new feature for 'Amazon Search'

Snapchat, the photo-messaging app is testing a new feature called "Visual Search", by which users will be able to search and shop products on Amazon via Snap camera.

This will allow users to point their Snapchat camera at the physical product or barcode and press the camera screen to start off.

"When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon," the company wrote in a blog post late on Monday. 

Users would be able to tap on their selected items on the Amazon app or website, purchase, complete transactions or keep browsing.

Information about Snapchat working with the e-commerce giant and the "Visual Search" feature surfaced in July. 

"We'll be rolling it out slowly, but we wanted to announce it to everyone at the same time," the post added.

Apart from Amazon, other content-identification partners like Apple-owned music searching app -- Shazam -- is also already integrated with Snapchat.

(With IANS inputs)

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