Ahead of grand Bollywood event in Thailand, Twitter has launched a special IIFA emoji for the International Indian Film Academy (IIFA) Weekend and Awards. Twitterati can simply use the hashtag #IIFA2018 to use the emoji in their tweet. The special emoji appears next to the hashtag in the tweet. It is designed based on the iconic Bollywood event, read a statement to IANS.
Keya Madhvani, Head - Entertainment Partnerships, Twitter India, said: "The IIFA awards is a much-awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale."
Talking about IIFA, we told you on Thursday Shahid Kapoor who was one among the Bollywood celebrities to perform on stage, backed out at the last moment. He suffered from a back injury due to which he has restrained himself from performing at the IIFA in Thailand. Also, actress Vaani Kapoor pulled out from IIFA at the last moment as she suffered from a hamstring injury while practicing for her dance performance.
On the other hand, Arjun Kapoor was reported to be skipping IIFA in Bangkok. He tweeted, “I hate being sick... it’s such a dilemma sometimes do u medicate urself & work thru the sickness or rest it out n lose out on work & ur time...anyway I guess have to rest it out n recover in time for @IIFA & nail it on stage there.”
I hate being sick... it’s such a dilemma sometimes do u medicate urself & work thru the sickness or rest it out n lose out on work & ur time...anyway I guess have to rest it out n recover in time for @IIFA & nail it on stage there...— Arjun Kapoor (@arjunk26) June 20, 2018
Thankfully, later he confirmed his presence at the gala event with yet another tweet. He wrote, “Thanks again #Drjewelgamadia for getting me back on my feet all re-energised & ready to take on the world... #recharged #bringiton.”
The three-day gala is being held in Bangkok this year, and will witness the presence of some of Hindi filmdom's iconic stars and new actors on the red carpet, in the audience and on stage. The main awards night will be held on Sunday.