Google is rolling out a dynamic email for Gmail. This is an attempt to change the traditional static email design that will make everything more interactive and useful. It will allow users to take actions directly from within the message like filling out a questionnaire, RSVP to an event, respond to a comment or browse a catalog.
The new Dynamic email for Gmail will allow email senders to embed AMP into messages that will make them more actionable by updating them with the latest information.
Despegar, Booking.com, Ecwid, Doodle, Nexxt, Freshworks, OYO Rooms, Pinterest, redBus and other Businesses have already started using dynamic email to make their emails more actionable and relevant.
Similar to Gmail, the dynamic email is complied with privacy and security protections and will begin rolling out to Gmail users on the web today followed with mobile support in the future.
In case you are a G Suite customer, the user will be able to enable dynamic email for your organisation in the Admin console in the next few days. As if now, the Gmail Beta is available as an opt-in to all G Suite customers and Admins can opt-in for beta by going to the Admin console and navigating it to Apps followed by G Suite, then Settings for Gmail and User settings.