Mumbai : Sports broadcaster Sony Kix today announced a three-year deal with football tournaments FA Cup and Italian league Serie A Tim Cup.
The contract will be from the current 2015-16 season to 2017-18.
“...the channel will exclusively showcase live coverage from the two prestigious football properties in a bid to tap into the growing popularity of the sport in the region,” Sony Kix said in a statement.
These acquisitions will strengthen the current portfolio of its network as it already has a strong line-up of marquee properties including the UEFA Euro 2016, Qualifiers for UEFA Euro 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America, the channel said.
Through this acquisitions, we wish to reiterate our commitment towards providing high quality sports content for our viewers, Sony Kix and Sony Six Business Head Prasana Krishnan said.