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Amitabh Bachchan reveals why he doesn't promote alcohol

Amitabh Bachchan was recently given the Master of Creativity award for his contribution in the advertising and marketing world of India.

Edited by: India TV Entertainment Desk, New Delhi [ Published on: June 02, 2018 16:27 IST ]

Amitabh Bachchan

Megastar Amitabh Bachchan, who is currently basking in the success of 102 Not Out, says, he doesn't promote any product which is hazardous to health.

The 75-year-old has endorsed products in skin care, baby care, hair care categories and more. What makes him take up a particular brand? He said: "If it's a product I like or use, I go for it. But I don't promote anything that has anything to do with promoting alcohol, smoking or Pan Bahar which I don't consume."

At the Kyoorius Creative Awards, Amitabh was given the Master of Creativity award for his contribution in the advertising and marketing world of India. On receiving the award, he said: "I don't know if I really deserve this award but it feels great to get recognized for all the work that I did in the field of advertising."

On the professional front, Amitabh was last seen in Umesh Shukla's 102 Not Out and is currently shooting for Ayan Mukerji's Brahmastra and Vijay Krishna Acharya's Thugs of Hindostan.

(With IANS inputs)

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