Mumbai, Dec 27: Bollywood dark horse Emraan Hashmi has had three consecutive hits and he is aiming for a fourth with Raj Kumar Gupta's comic thriller, Ghanchakkar.
Says Emraan: "I dont take success or failure too seriously. Although, yes, it is time to celebrate".
Emraan, says a report, has teamed up with UTV Motion Pictures and director Raj Kumar Gupta for Ghanchakkar.
The actor admits he has met many weird people in his life, but his eccentric character in the film surpasses them all.
"What hooked me was that despite the subject being edgy, quirky and out-of-thebox, it is very commercial. "
Writer-director Raj Kumar Gupta says, "It is a cracker of a script."
For Gupta, who has given two hits Aamir and No One Killed Jessica , Emraan was the perfect choice for the role. Emraan's latest hit is with Vidya Balan in The Dirty Picture.
"His character is enigmatic. No one can read his mind.Emraan has that quality about him, and is cocky too. Also, he has that aloof urban attitude required for the character," adds Gupta.
The actor is all praise for the director. He says, "Raj is a great storyteller. No One Killed Jessica, was a very well told story. Ghanchakkar is one of the best scripts I've read in recent times."
The film goes on the floors mid 2012.