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Aditya Chopra looking for unique 'Dhoom 3' marketing strategy

Mumbai: Yash Raj Films' "Dhoom 3" is ready to come out Dec 20 and producer Aditya Chopra, looking for a unique marketing strategy, won't settle for anything less than a "never before idea" to promote

PTI [ Updated: October 23, 2013 17:55 IST ]
aditya chopra looking for unique dhoom 3 marketing strategy
aditya chopra looking for unique dhoom 3 marketing strategy

Mumbai: Yash Raj Films' "Dhoom 3" is ready to come out Dec 20 and producer Aditya Chopra, looking for a unique marketing strategy, won't settle for anything less than a "never before idea" to promote the movie.




"Aditya Chopra has told his entire team that until there is a 'never before idea', they should not even discuss anything regular," said a source close to the production house.

"All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar," the source added.

Directed by Vijay Krishna Acharya, the third film in the "Dhoom" franchise film will see Aamir Khan in a negative role and he will be joined by the likes of Abhishek Bachchan, Aditya Chopra and Katrina Kaif in the cast.

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