The makers of Phillauri has already bagged Rs. 12 crore from satellite and music rights even before the movie is released. They are happy to state that the movie turned out to be a profitable venture for the makers.
The makers credit this to "controlled costs and recovery" of the movie, which has been made on a budget of Rs 21 crore, including marketing and distribution, read a statement from Fox Star Studios.
"The film's cost was absolutely correct and with us recovering Rs 12 crore already from satellite and music before the release of the film, 'Phillauri' is a profitable venture. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film," said Vijay Singh, CEO, Fox Star Studios.
"Phillauri" -- about a friendly ghost played by Anushka -- is directed by debutant Anshai Lal. It has been produced by Anushka's home banner Clean Slate Films along with Fox Star Studios.
Set in Phillaur, Punjab, the film which is releasing on Friday, is said to be a fun family entertainer.
"It's a special film for us after back to back successes with 'Jolly LLB 2' and 'Badrinath Ki Dulhania', we are excited to be releasing 'Phillauri' - a high concept film with a big heart. We were bowled over with the concept of the film and immediately decided to back it," Singh added.
(With IANS Inputs)