It seems the time when Bollywood produced songs which were evergreen is long now as a new trend has caught with the Hindi film industry. It is a common phenomenon these days in Bollywood movies to have a ‘reworked’ version of a already hit song.
The latest addition to this list is the song ‘Kala Chashma’ from the movie ‘Baar Baar Dekho’. The song was released with much pomp and show today. Before the release of the song, a huge frenzy was created around this number. Photos of Sidharth Malhotra and Katrina Kaif were released a few weeks before the release of the song starting conversations about the swag they reflected.
With such well planned promotions, undoubtedly, this song will become the next party anthem but it also points out that maybe Bollywood is lacking originality when it comes to music.
Prior to ‘Kala Chashma’, most of the chartbusters were ‘reworked’, ‘retuned’ and what not. Kar Gayi Chull (Kapoor & Sons since 1921), ‘Saturday, Saturday’ (Humpty Sharma ki Dulhaniya), ‘Soch Na Sake’ (Airlift), ‘Tung Tung Baje’ (Singh is Bliing), all these songs were already hits before being picked up by Bollywood movies.
With so many examples in the recent past, it is obvious to ask why Bollywood is largely relying on already hit numbers to collect mileage for its movies.
Notably, all these songs were launched with a lot of frenzy which adds to the promotions and anticipations around the movie. But then it shouldn’t be forgotten that these ‘reworked’ songs only tell that maybe music industry is scared of experimenting. They are working on a set of rules which guarantee success but lack originality.