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Fight against piracy: Here’s how ‘Dishoom’ makers are ensuring no one watches it before release

Of late many Bollywood movies like ‘Udta Punjab’ and ‘Great Grand Masti’ have fallen prey to piracy and leaks which have adversely affected the box office collections. To combat this threat, the makers of ‘Dishoom’

India TV Entertainment Desk, Mumbai [ Published on: July 26, 2016 17:55 IST ]
Dishoom
Dishoom

Of late many Bollywood movies like ‘Udta Punjab’ and ‘Great Grand Masti’ have fallen prey to piracy and leaks which have adversely affected the box office collections.

To combat this threat, the makers of ‘Dishoom’ are seeking a John Doe order against piracy of the movie.

Dishoom, produced by Sajid Nadiadwala and Eros International Media Ltd, is releasing on July 29. For Dishoom, the producers are in the process of obtaining the John Doe order from the Bombay High Court. The movie stars Varun Dhawan, John Abraham and Jacqueline Fernandez in pivotal roles.

It will direct to Internet Service Providers (ISPs), telecom operators and other platforms to ensure that any illegal content from Dishoom is not made available on their services, read a statement issued on behalf of Kulmeet Makkar, CEO, Film and Television Producers Guild of India.

Also Read: Together after 4 years: Akshay to share screen with John in ‘Dishoom’, shares his adventurous first look

In order to address the piracy issue, prominent Hindi film producers and studios met last week. They unanimously supported the need to take adequate measures to ensure that film content is safeguarded at every stage of its release process, including certification, supplies to worldwide distributors and also to the digital operators in India.

“This issue should not be treated in isolation as piracy for films but the sheer impunity and brazenness with which this illegality is being propounded indicates a structured attempt to damage the industry on the whole and should be considered as a serious threat to the security of the nation’s intellectual assets”.

He also mentioned the need for “intervention by the Prime Minister” to help filmmakers get the “highest level of probe from the intelligence services of the country”.

 

 

With IANS inputs

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