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Twitter permits publishers to monetise video views globally

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter has expanded this capability to nearly 20 global markets, including India.

Reported by: IANS, New Delhi [ Published on: October 03, 2018 16:11 IST ]
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Twitter permits publishers to monetise video views globally

Publishers of videos on Twitter can now monetise their entire global video audience on the micro-blogging site through in-stream video ads.

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter said in a statement on Wednesday.

Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Twitter said it introduced this update following feedback that there is a demand to monetise a publisher's organic following, outside of their home country.

Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017, Twitter said.

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