Greece coach Fernando Santos wore a dark suit and matching narrow tie for his game against Japan. When a ball came out of bounds toward him, he didn't hesitate to boot it with his dress shoes.
Mexico coach Miguel Herrera has mixed it up, protecting himself from the pouring rain in an athletic jacket at Natal on June 13. When the weather cleared up, he switched to a dark suit and green tie for Mexico's match with Brazil.
Chile coach Jorge Sampaoli dances around the sideline in a white athletic polo tucked into gray polyester workout pants by Puma with sneakers.
No matter their formality, these coaches are getting noticed by a world audience.
"The coaches who have a role with FIFA World Cup soccer this year are quite diverse and distinct and can be cited as a great visual illustration of the global men's market," said Tom Julian, men's fashion director at The Doneger Group, a retail merchandising and consulting firm based in New York. "The mix of looks at the World Cup of soccer is welcomed, and it can allow for new ideas and product concepts to come to life."
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