New Delhi, June 3: After successfully touching millions of lives with its ‘She Can You Can' initiative last year, Tupperware is all set to launch the second phase with another campaign.
True to its company philosophy ‘Enlighten, Educate and Empower, Tupperware had undertaken this initiative that began with a media campaign in 2012.
The campaign was aimed at highlighting women achievers who had the zeal to think out of the box and go the extra mile to realize their dreams.
Tupperware, is known across the world as the ‘Confidence Company'. It is an apt description because Tupperware's unique business opportunity not only provides lucrative home business to women, but through its systematic training and support, it also strives to make women more Confident of their ability to start and lead a business.
A business that also empowers many others. The second edition of the ‘She Can, You Can' campaign celebrates this spirit of entrepreneurship and empowerment.
This campaign upholds examples of women achievers who have chased their dream and in realizing that dream, they have also empowered many more.
By creating real-life role models, the company has made real life role models that women from all walks of life can look to emulate.
The face of the campaign for this year is a familiar one – Hina Shah, a well-known social entrepreneur from Ahmedabad is one of the most fitting examples of what a woman can do for a society.
She is the founder and director of ICECD and also a recipient of a presidential award ‘Stree Shakti' for her efforts in this field.
Her story is truly inspirational and Tupperware is certain that it will encourage many women to take the first step towards realizing their own dreams.