New Delhi: After Lenovo and Oppo, it is now the turn of Gionee to make some buzz in the Indian smartphone market. Gionee is looking at a market share of 3-4 per cent in the Rs 1 lakh crore Indian mobile handset market. The company, which sold 10 lakh pieces last year, is targeting to sell five million pieces in the second year of its operations.
Betting aggressively at the Indian handset market, Gionee is looking to open 250 branded stores and 2,500 shop-in-shop this year. The company is also planning to increase the number of service centres to 750 from 500 this year.
Gionee started operations in India in March 2013 and at the start of 2014, the company has been able to establish itself with sales of Rs 500 crore and a market size of almost 3 per cent in the smartphone category as per industry figures. It is currently selling approximately 7000 phones per day with an ASP of 5700 on an average.
The company is also going aggressive with its marketing strategy in the country as it is looking to expand its reach to customers with television commercials and regular print ads. The brand has also partnered with talked about events like Khatron Ke Khiladi, Jhalak Dikhla Ja, GIMA Awards, GUILD Awards and is also the associate sponsor for FIFA on the digital platform.
Let us take a look at some of the handsets that it offers: