From booming sales for the big brands, a slew of micro-distilleries making small batches with local botanicals, dedicated cruises in Scotland and even a G&T Easter egg being introduced last year by a luxury chocolate brand in London, gin is having a moment—again.
But can gin make its mark in India, traditionally a whisky and rum market? The answer is yes.
Bringing the fantastic blend of unique savoury and premiumness to the Indian gin segment, Pernod Ricard India on Friday announced the launch of its handcrafted Schwarzwald Dry Gin - Monkey 47 in India.
Produced in the Black Forest region of Germany the premium craft gin is made using 47 botanicals, including acacia flowers, bramble leaves, spruce shoots, chamomile, lingonberries, and more.
Moreover, the aroma of lime, fleshy berries and a woody forest floor give the gin both levity and depth.
Gin is a growing segment in India and has garnered a loyal following.
Delivering an intense flavour, Monkey 47 fills the palate of gin enthusiasts with fun, excitement and quirk.
The brand will be available in high-end craft cocktail bars and hotels in Mumbai, Delhi, Gurugram, Jaipur, Bengaluru, and Hyderabad.
(with ANI inputs)