London, Singer-turned-designer Victoria Beckham is reportedly planning to go beyond the niche clientele and sell clothes and other lifestyle items to the masses.
"Victoria has decided to branch her label out of its very upmarket roots," radaronline.com quoted a source as saying.
"With plans to build a lifestyle brand later in the year, she'll finally be able to crack the mid-range department store market that has made millions for stars like Jessica Simpson," added the source.
The former Spice girl made her debut as a designer in 2004, when she collaborated with denim label Rock and Republic. Two years later, she launched the denim line dVb style.
In 2008, she introduced the Victoria Beckham label.