New Delhi: There were days when small budgeted movies fetched smaller business, but now with more and more filmmakers venturing into the industry and big banners lending their support, the jinx is breaking.
That is also possible because of prominent stars realizing the importance of presenting true cinema, and the need to break the stereotypes.
With NH10, Dum Laga Ke Haisha and Badlapur gaining success at the box office in the first quarter of this year, a big change seems to have witnessed which is positive.
Also the market which was mostly dependent on big banner movies and A-listers of Bollywood is no more in awe of such flicks since small sized dramas are coming at fore to contribute big.
Undoubtedly ‘content' is becoming the new king at the box office. In recent couple of years, good content movies have been making a mark. These films may not have a big budget or a big name but they stay longer in theatres and earn big amounts.
Take a look at such movies made in last couple of years-
Dum Laga Ke Haisha- Made at a mediocre budget in Haridwar, the movie slowly became a hit. Starring debutant Bhumi Pednekar and Ayushmann Khurrana who had a streak of flop movies on his side, the movie earned around 23.85 cr nett at box office by its third weekend which is great.
NH10- The movie has witnessed growth in two consecutive days at box office. On Friday it garnered Rs 3.35 cr, while on Sat - Sun it has made Rs 4.50 cr and Rs 5.45 cr respectively summing up to Rs 13.30 cr nett business. With only Anushka Sharma being known among the other new faces, NH10 was critically acclaimed for the portrayal of the gruesome reality of Khap Panchayat, Honor Killing and administration.
Badlapur- On one side, the movie had a chocolate boy Varun Dhawan while the other side is was the critically acclaimed versatile actor Nawazuddin Siddiqui. The movie wasn't a commercial entertainer yet it gained popularity and till now it has collected over Rs 50 cr nett in India.
Queen- The Kangana Ranaut starrer is the best example one can give for a sleeper hit. Opened extremely dull at box office, the movie not only gained massive turnover in India but at overseas too in the following days. The profit percentage according to a leading daily Koimoi, is around 369% of this Vikas Bahl directorial.
Mardaani- In this flick, it wasn't the same Rani Mukerji we have been witnessing in her previous movies. The movie however, was another YRF presentation but Rani's rugged avatar as a cop wasn't expected to be so powerful. Seeing her taking on the child trafficking mafias onscreen was delight and as a result the movie became a hit.
Kahaani- Prior to Queen and Mardaani, Vidya Balan's ‘Kahaani' too received much admiration for its unusual content. The movie was set is Kolkata and minimum investment was made in it. Not only it received admiration from all over, Vidya won another Filmfare Best actress award after Paa and Dirty Picture.