Rajinikanth starrer ‘Endhiran' has netted a collection of Rs 117 crore, surpassing the first-week collection of Bollywood's highest first-week grosser ‘Dabangg' (Rs 82 crore), says a media report.
Distributor and trade analyst Suniel Wadhwa said, ‘‘The film has got a net collection of Rs 60 crore in TN, Rs 30 crore in AP, Rs 8 crore in Karnataka, Rs 4 crore in Kerala and Hindi version Robot Rs 15 crore. Looking at the trend the film has crossed Dabangg's two weeks net collection in its first week itself.''
‘Endhiran' opened in 2,200 screens as compared to 1,400 for ‘Dabangg'.
An industry source said, ‘‘More than one-and-half times extra screens means the revenue earned is nearly four times extra and that is also helping the film. Also about 92% of cinema halls are running the film and the collection continue to be rock steady.''
The film's report in the Hindi belt too is quite good. Distributor Sunil Bohra said, ‘‘The collection of the film in places like Jodhpur, Ghaziabad, and Meerut continue to remain steady and the film is doing well both in single screen and multiplexes across states.''
Industry sources said since the entertainment tax structure was different in the south, it is difficult to get the gross box office collection.
But they said the film had definitely grossed Rs 260 crore which was more than the entire collection of Aamir Khan starrer ‘Ghajini'. Bohra said, ‘‘The film has easily made a gross collection of Rs 200 crore plus which is nearly double of Dabangg.''
The Hindi version of the film Robot too has done a business of nearly Rs 30 crore in the first week. Amod Mehra said, ‘‘Robot has broken all the norms of a dubbed film. I don't remember any dubbed film crossing even the one crore mark.”