Mumbai, Since its inception, "Mastram" has created a lot of buzz, and now the makers are making every effort to promote it.
From designing 35 different looks to distributing one lakh free audio CD, producer Sunil Bohra is using innovative tools to take his film to a wider audience.
Any why not!
Writer-director Akhilesh Jaiswal has translated real life mystery into reel story with "Mastram", a fictional biography of the well-known Hindi erotica writer whose identity is unknown till date.
Popular in the northern part of the country for his erotic novels, the author hid behind his pen name Mastram and the audience is wondering if the film would reveal his true identity.
Starring Rahul Bagga as the mythical porn writer, and Tasha Berry, "Mastram" is scheduled to release May 9.
The movie neither has big names, nor is it a big budget offering, but such is the buzz around the film that buyers are queuing up to grab the rights of the film.
"If rumours are to be believed 'Mastram' is being offered a whopping nine digit figure for its all-India rights," said a source close to the project.
Bohra is also using New Media extensively to promote "Mastram". The film's trailer was among the fastest to garner seven-digit clicks in record time.
If that was not enough, paintings on the wall, bus shelters, OOH and the song "Achko Machko" have fed the curiosity factor.
This summer, "Mastram" is set to scorch the box office.