"For the first show of 'Kochadaiiyaan', which will be at 4 a.m. on release, we'll start celebrating from 3 a.m. We'll decorate theatres with large cut-outs and posters of the Thalaivar the previous evening and kick start our celebrations next morning with a puja," Ranjith said.
Select theatres will screen "Kochadaiiyaan" at 4 a.m. on release day.
Quizzed if he's fine about seeing Rajinikanth in animated format, he said, "We don't look at Rajinikanth the character, we look at Rajinikanth the superstar. That's all we see in his films and other factors such as story and music come much later".
"As hardcore Thalaivar fans, we want to be entertained and I think the film won't disappoint us," Ranjith added.
