Mumbai: Cosmetic brand Lakme, which caters to millions of beauty conscious women globally, on Wednesday announced the launch of its first of its kind Makeup Pro App in the presence of brand model Shraddha Kapoor. The Bollywood actress feels that the latest innovation by the cosmetic brand will bring smile on "make-up lovers around the globe of all ages".
Makeup Pro is a real-time virtual makeover app with the complete palette of shades and looks across the Lakme's portfolio and the announcement was made during the brand's Absolute Sculpt show at the ongoing Lakme Fashion Week Summer-Resort 2015 edition at Hotel Palladium.
Celebrating 15 years of fashion and beauty, Lakme kick started this season with a one-of-its-kind show curated by Lakme expert Natasha Nischol, as models strutted down the ramp in collection by the label DRVV.
The show presented "the evolution of Sculpt" with avant garde looks, each reiterating makeup as an art form and playing muse to the experts was Lakme's face Shraddha who also expressed her excitement while launching the app.
"I am really excited about this app and I can completely relate with it. Its an app that will make your life convenient. A girl just wants to go out to try shade of lipstick but traffic plays a spoilsport. Now she can do that through this app. Its something that a lot of young girls and working women would really use considering how impatient and time constraint life has become," Shraddha told IANS.
From prepping the skin to applying makeup, this app lets you try how each product looks on you digitally. One can also try many different looks suggested by Lakme's prostylist and try each with a single click.
"In our 15th year at LFW, we reinvent make-up - presenting it as avant garde looks, in line with fashion. The new hi-definition matte lipstick is the star of the Lakme Absolute Sculpt line - our trend forecast at Lakme Fashion Week for this season. Taking it one step further, we empower every Indian woman to experience this beauty trend first hand with the first of its' kind - Lakme Makeup Pro app," said Purnima Lamba, head of innovation at Lakme.
Srinandan Sundaram, vice president, skincare and make-up-Hindustan Unilever, feels that with world getting dependent on technology for every small thing, it gets more obvious to come up with such inventions.
"If you see the world around you, they move their life on site and hence you know there is trend. Also, lot of entertainment is moving on mobile so I am sure requirement of such app is there. Apart from just coming up with this idea, we also dedicated lot of time on products," Sundaram told IANS