Mumbai: Superstar Salman Khan is ruling the Bollywood nowadays. His latest release ‘Sultan’ has minted crores at the box office and now the superstar is all set to enter a new business.
His foundation ‘Being Human’ will enter the jewellery industry from next month, said his sister Arpita Khan.
Present at an event for the Retail Jeweller India Awards 2016, Arpita said: "I'm here because we are launching Being Human jewellery next month and that's really close to our hearts. So I decided to come out and support this as well."
Actor Esha Deol and director Divya Khosla Kumar were also part of the event as jury members on the awards panel.
Arpita added: "The Being Human jewellery basically is affordable to all the consumers. It's 70 per cent ladies' collection and 30 per cent the men's. It basically is based around the values of the brand, which is share, care, love and joy."
Being Human brand consists of its clothing line, as seen with Salman wearing T-Shirts from the brand. The brand also has a charitable foundation and a percentage of the profits from the clothing line goes into the charitable causes of the foundation such as education and healthcare of the underprivileged.
About Salman recently getting acquitted in the case against him for the 1998 killing of protected antelopes or chinkara, Arpita said: "I would just like to thank his fans and his well-wishers and that's about it."