St. John's, Antigua: Yepme, an India-based online shopping company, will sponsor the West Indies team for the World Cup, their cricket board has announced.
"We welcome Yepme to the West Indies cricket family of sponsors and partners for the world's premier cricket event - the ICC Cricket World Cup," the West Indies Cricket Board's (WICB) commercial manager Nelecia Yeates said on Tuesday, reports CMC.
"We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup".
Yepme, established in April 2011, is headquartered in Haryana and specialises in online retailing of men and women's garments and accessories.
"We are very excited about this sponsorship with West Indies team in the ICC World Cup. Being the third largest sports tournament in the world which will be seen in more than 182 countries, it's a huge opportunity for Yepme to strengthen its vision as a global brand," said Sandeep Sharma, founder and chief operations officer of Yepme.
"With a viewership of over one billion in the last tournament, we are expected to get guaranteed exposure making it a very profitable investment".